Description
Project Overview
Ascendant, an innovative automotive technology company, approached Studio Constantin to revamp their online presence with a website that reflects their cutting-edge solutions and dynamic brand. The goal was to create a user-friendly, visually engaging website that would effectively communicate Beacon's expertise and attract their target audience.
Results
The revamped Ascendant website led to a significant increase in user engagement, with visitors spending more time exploring product pages and interactive elements. The improved user experience garnered positive feedback, highlighting the website’s intuitive navigation and visually appealing design. This transformation effectively communicated Ascendant’s innovative approach and industry expertise, enhancing their brand perception and solidifying their position as a leader in automotive technology.
Client Feedback
"Studio Constantin exceeded our expectations with their exceptional design and attention to detail. Our new website truly captures the essence of Ascendant and has significantly improved our online presence. We couldn’t be happier with the results."
Ascendant Team
Explore the Ascendant website and see the transformation for yourself! Visit Ascendant.
Homepage Design
Listicle Page Design
About page design
While I adhered to Lyons' personal brand guidelines, it was necessary at times to create evolutions of the existing assets to fit the project. During the process of designing the site's navigation bar, I found the official logo developed by Max for the show wouldn't fit without losing readability, so I chose to develop a secondary, horizontal version of the logo from the original Illustrator files. Fiddling with an official logo can be a huge no-no if the rationale doesn't check out, but after communicating the value of my rework, it became an official asset of the brand.
Official show logo
My modified version