Background
As a new entrant in the ongoing Battle of the Streaming Services, an integral part of conveying Max's value to prospective subscribers was marketing Max Originals, brand-new content that would be exclusively available to subscribers.
Design Process
I created the designs in Sketch, developing assets along the way in Photoshop and Illustrator. A significant influence in the big-picture design strategy was achieving a balance between the editorial, high-fashion aesthetic preferred by Lyons and her team and the feasibility of execution for our developer team. After all, the website needed to be functional, including support of the CMS that would eventually pull dynamic content into my layouts.
While I adhered to Lyons' personal brand guidelines, it was necessary at times to create evolutions of the existing assets to fit the project. During the process of designing the site's navigation bar, I found the official logo developed by Max for the show wouldn't fit without losing readability, so I chose to develop a secondary, horizontal version of the logo from the original Illustrator files. Fiddling with an official logo can be a huge no-no if the rationale doesn't check out, but after communicating the value of my rework, it became an official asset of the brand.
