Created for: Associated Press / Wunderkind
Project date: July 2022
Tools used: Photoshop, Figma
As a designer at Wunderkind, I undertook the design onboarding process for many clients, one of whom was Associated Press. I was thrilled to work with them and combine their existing design standards with our internal design strategy and best practices to create a beautiful onsite experience.
With Associated Press, I was able to bend the rules of what a more standard design would be for a client and make more out-of-the-box design decisions. I carefully considered AP’s guidelines on tone, imagery selection, and visual communication to develop designs that would not only fit in with the native interface, but support and elevate the onsite experience.